Logo and Brochure Idea

I've been struggling to create a logo/marque and after several ideas that didn't feel strong enough I decided to use a square to represent the memorial pools. I then decided to put it on an angle to give it the feeling that it's still standing and the faith and remembrance have held it there.

The second image is a quick visual of a brochure design, keeping a simple but effective design with a capital condensed typeface. And also keeping the theme of the angled square. The square will be cut out of certain pages showing the image on the next page to represent a new chapter in the memorial brochure. The size of the brochure is 210mm x 210mm again to keep with the square theme.

Second Attempt

After the failure of the first logo idea I tried to move away from the ideas of trees and leaves and tried to create a typographic image of The National September 11 Memorial incorporated into a shape of two towers. This is the result after a tiny bit of tweaking.

As it's only a basic idea I will be changing the kerning and leding but overall I'm quite pleased with the logo.
 

First logo/marque Ideas

Here are the first ideas I've had for my logo/marque. I tried the different acronyms and the full title with also uppercase and lowercase text. I quite like the image on the right with the full name but I can't help but feel that it reminds me of a National Park logo not the National September 11 Memorial.

Initial Ideas

My initial ideas for a logo/marque include ideas based around either a tree or a leaf. This is because of several reasons, the main ones being the survivor tree

And the 400 Swamp White Oak trees that are planted on the plaza. Obviously tree's also have to connotations of life, roots, growth, remembrance and various others. I have also thought of an acronym for the project as I feel 'The National September 11 Memorial' could be too long to brand successfully. Maybe to something such as 'NS11M' or just 'NSM'

This will also make it easier to add to a symbol such as a tree in a circle. Here are a few examples of different ways people have used a tree to brand their company or used it in a symbol.

As for the brochure I have had some ideas for that too, I would like it to be in the proportions of one of the towers so I'm presuming it will be a square type brochure. The main aspects of my brochure will be imagery, I have already taken a few images which I plan to use in the brochure such as;

This image will take up the whole page and I will add the specific text/quotes in a mature typographical style to fit in with the brochure, each page will have a different image and the themes I have thought of up to yet are; candles, water, smoke, trees and leaves.

Here is an example of a square style brochure I could take influence from.

Research into the National September 11 Memorial

To be able to get an idea on how I'm going to go ahead with my branding of the memorial I decided to research into it, to find out any important imformation I need to incorporate into the branding. 

The memorial is to is to honor the lives of those that were lost during the terrorist attacks of February 26, 1993 and September 11, 2001 in which nearly 3,000 died. The memorial takes up 8 acres of the 16 that occupied the twin towers and is a tribute to the past and a place of hope for the future. The names of everyone that lost their lives are inscribed in bronze around the twin memorial pools.

This is the current logo/marque on the National September 11 Memorial website;

Various Murals have been created for the 9/11 disaster, here are a few examples. Most of them are various pieces of street art;

Some very moving images, because of this it is imperitive that the branding I produce will not upset anyone and that it will reflect the importance of the memorial and all those lives it has affected. 


Also as the brief has asked for a brochure to be designed I have looked into the current brochures available and here is a link to a printable version 


Memorial Brochure

Briefing In

The branding brief for my second year of Foundation Graphic Design is about the National September 11 Memorial. I have been asked to create a brand identity which includes a logo/marque and typestyle. I have also got to produce a commemorative promotional brochure to celebrate the opening of the memorial. Exterior signage has also been specifically asked for. Further developments to add to the brand identity include DVD/mail pack and maybe a 'Mural' in which the values of 9/11 must be reflected.