Designing a logo for this brief was quite difficult, at first I wanted to go with an organic theme. To use the fact that life goes on and regrowth happens, I wanted to use greenery to produce this. But after a page full of different ideas varying from trees to New York skylines I thought why not use the square from the foundation of the towers? I tried this and added a typeface to it but I felt it needed something else. I decided to put the square at an angle and incorporate a condensed uppercase typeface quoting 'National September 11 Memorial' but separated onto three lines. This then adds the theme of architecture and buildings into the logo.

I feel this logo works successfully as the brand identity for the memorial.