Initial Ideas

My initial ideas for a logo/marque include ideas based around either a tree or a leaf. This is because of several reasons, the main ones being the survivor tree

And the 400 Swamp White Oak trees that are planted on the plaza. Obviously tree's also have to connotations of life, roots, growth, remembrance and various others. I have also thought of an acronym for the project as I feel 'The National September 11 Memorial' could be too long to brand successfully. Maybe to something such as 'NS11M' or just 'NSM'

This will also make it easier to add to a symbol such as a tree in a circle. Here are a few examples of different ways people have used a tree to brand their company or used it in a symbol.

As for the brochure I have had some ideas for that too, I would like it to be in the proportions of one of the towers so I'm presuming it will be a square type brochure. The main aspects of my brochure will be imagery, I have already taken a few images which I plan to use in the brochure such as;

This image will take up the whole page and I will add the specific text/quotes in a mature typographical style to fit in with the brochure, each page will have a different image and the themes I have thought of up to yet are; candles, water, smoke, trees and leaves.

Here is an example of a square style brochure I could take influence from.