Thursday 15 December 2011

Evaluation

Overall this project has been very successful, I have learnt a huge amount about branding/brochure design and prepping a brochure to print back to back. I feel the logo I have designed for the National September Memorial is fit for purpose as I have reasoned the way it is designed with regards to the square footprint of the towers and the uppercase text symbolizing architecture. I feel the brochure would work well in celebration of the memorial as it has imagery and facts from the towers and imagery and facts about moving on and regrowth of the memorial. As my ideas developed throughout the project I feel my skill in design also progressed as when finalising the brochure I realised that the first few spreads needed tweaking upto the standards of the rest of the brochure. I have thoroughly enjoyed this brief as I have been able to create a brochure with imagery, some of which I took myself and typography.

Wednesday 14 December 2011

Friday 9 December 2011

Designing a logo for this brief was quite difficult, at first I wanted to go with an organic theme. To use the fact that life goes on and regrowth happens, I wanted to use greenery to produce this. But after a page full of different ideas varying from trees to New York skylines I thought why not use the square from the foundation of the towers? I tried this and added a typeface to it but I felt it needed something else. I decided to put the square at an angle and incorporate a condensed uppercase typeface quoting 'National September 11 Memorial' but separated onto three lines. This then adds the theme of architecture and buildings into the logo.





I feel this logo works successfully as the brand identity for the memorial. 



Sunday 4 December 2011

After several mock ups and redesigns the brochure is now complete. Here are two of my favourite spreads from the brochure



The first spread is the story of a survivor from the collapsing towers, I think the serif typeface adds to the feel and brings the 'American' feel into it. The black and white image of the man adds also creates a real attachment to him and the brochure.

The second spread is various facts and figures from the devastation of the September 11th, I have emphasized several key points and made them stand out a little more. This is also the center spread of the brochure and when opened up 210mm x 210mm it is able to lead you in and keep reading the facts